Grand-rapids-women-in-business-GRBOSSBABES

Avid Marketing Alliance.

Hey, let’s meet a fellow GRBB!

What is your name? Christine Morse

Why did you start your business? After 21 years in the corporate world, I realized that I had A LOT of great knowledge, passion, and qualities! That was super exciting and also realized that I was pouring all of this energy and effort into someone else’s success. I gained a great deal of experience but started to feel like a “cog in a wheel”.

The income and benefits were great! We call those the “golden handcuffs”. I also realized that I was really not helping anyone. Don’t get me wrong, the companies are amazing but what was I REALLY doing to help people? I felt passion to help people that could move mountains and had been an entrepreneur since I was a young women in college.

I KNEW I needed to help people with my gifts.

How long have you been in business? Since 2009

What would you tell someone who wants to start a business?

GO…..FOR….IT! I wake up every day excited and that feels great and I feel so sad for the people who hate their jobs. Only 20% of the people enjoy their jobs which is super sad to me. I have been there and it was difficult for me to get out of bed, get ready, go to work and execute with excellence. I did it for as long as I could

What advice would you give them?
Identify your passion(s) and find a way to make money at doing it. Take….the….step….forward. Set a date and stick to your goals. Build up about 6 months of income or find a way to “do” your business part time until you can build up enough money to support yourself and your family. Here was another thing I learned,,,,,,,currently I make about 1/3 of what I made in the corporate world…..and I am surviving. I took a 2 and a 1/2 year break from my agency while building a marketing department for a non-profit. Now (since Oct 2017), I have been starting all over but it was worth it. During that time, I was able to PROVE that using free and low cost tools are effective. I was able to give back a great deal of their funding because I only use free and low cost tools. I created a team, enhanced the branding, and got to work! We were able to double and often triple their connections by using social media, electronic newsletters, events, and PR. 30 calls a day went to 60, 125 hits a week to their website went to 1,800+ per week, 1200 contacts increased to 3600. So, here is my advice DO NOT USE A LOT OF MONEY TOWARDS MARKETING!

What is unique about you that helps you be successful in business?
I care so deeply about ALL of the women in this group. Seriously, I love all of you. I love to hear about your businesses and when I teach classes, it gives me an entrepreneurial adrenaline rush every single time!

My heart muscle grows every time I teach someone about things that can help them and more so when I see a renewed sense of energy and excitement towards their business. That happens a lot in our classes and it makes me giggle.

What sets you apart from every other business in your field?
I am choosing to focus on the solopreneur and the start-up businesses and I believe that many of my competitors would rather spend their energy on more money making adventures. I do not get to take my kids on vacations or drive a nice car but every single day, I am excited to be able to help people.

What is one major thing you learned about business?
Lately, it is boundaries. I know that I have always struggled with boundaries and I think many women do. We are living in a very interesting time since we are the first generation of kids after the “stay at home mom” was the most popular “position” for a women. Btw…NOTHING bad about staying at home with the children, it is so incredibly important. Women are becoming more and more integrated into corporations and our government - thank goodness! I believe we are really the first generation that is exploding with women owned businesses. Did you know that in the 80’s women still had to get their husband’s signature to start their own business? I’m as super proud of how far we have come in such a short time.

What is the one thing you attribute to your success?
Passion and positive thinking. I have never one time thought I was going to fail. It has not been an easy road and I have had failure after failure but I have not allowed myself TO FAIL. I keep getting up, making changes so it is better the next time, adjusting….constantly adjusting. Learning from mistakes and making adjustments may be the most important part of starting and growing your business.

What are your social links?
Facebook: https://www.facebook.com/ChristineLockhart.Morse https://www.facebook.com/AvidMarketingAlliance/ LinkedIn: https://www.linkedin.com/in/christinemorse/
Instagram: https://www.instagram.com/avidmarketing/
Pinterest: https://www.pinterest.com/christineavidmarketing/

What is your website? www.avidmarketingalliance.com

Do you have a special offer for GRBB followers?
$49 off for GRBBs on upcoming classes! I want you all to not just survive but to THRIVE. Our upcoming classes will focus on YOUR marketing strategy, videos, and how to use free marketing tools to share your knowledge and passions.
Promo Code: GRBB